If the data is to be believed, the public is increasingly interested in seeking sustainable travel options.
A survey conducted by Booking.com in 2022 revealed that 81% of global travelers want to travel sustainably, and 50% say recent news about climate change has influenced their decision to make more sustainable travel choices.
All of which is an important step forward. But how can consumers who possess such noble intentions ensure that the travel industry providers they select are adhering to sustainable travel practices? In an era when greenwashing — or making misleading claims about environmental stewardship and practices — is rampant, how can consumers separate fact from fiction?
