Today, more consumers than ever are choosing to opt for a sustainable beauty routine. Issues such as climate change, animal cruelty, and ocean pollution have impacted the way beauty brands formulate and market their products, evidenced by the increasing number of companies with B-Corp certifications, Leaping Bunny accreditation, and climate pledges. But with greenwashing at an all-time high, how can you make sure your beauty products are truly eco-friendly?
According to sustainable beauty expert Kristen Arnett, actively choosing to buy from brands that care about the environment is a powerful first step. "These are micro-decisions that we can make as consumers," she explains. "I can see how a consumer might say, Why would I bother? Part of why you bother is because some companies do care and are making a difference. When you choose them and involve yourself in sustainability, you can help move the needle towards more sustainable corporate practices."
