Disney (DIS) is giving investors another reason to watch its streaming business as the entertainment giant raises prices across Disney+ and Hulu. Effective Sept. 23, the ad-free Disney+ Premium Plan increased by $2.50, or about 13%, to $21.49 per month. However, existing subscribers will see the higher prices on their next billing cycle.
Disney is also raising the price of its ad-free Disney+/Hulu bundle by $2 to $21.99 per month, while the ad-supported bundle will remain unchanged at $12.99 per month. Meanwhile, standalone Disney+ and Hulu plans with ads will each increase by $0.50 to $12.49 per month. Plus, the ad-supported Disney+, Hulu, and ESPN bundle will increase by $2 to $21.99 per month, while the ad-free Premium Select version of the three-service bundle will rise by $3 to $32.99 per month.
