If you’ve recently scrolled on social media, listened to a podcast, used public transport or stepped into a shopping centre, you’ll likely have seen ads for supplements. These attractively-packaged health fixes are everywhere and they offer a range of benefits – from improved gut health to better sleep.
The supplement market has never been more saturated and while it’s promising that so many products are now available to help us lead healthier lives, the sheer volume of what’s on offer can, at best, cause confusion.
