After the festive blowout and the grim arithmetic of January bank statements, the weekly food shop is suddenly where many of us look for redemption. But this year Brits aren’t simply trading down – they’re getting strategic.
According to new data from Ocado, 70 per cent of shoppers want to prioritise value without compromising on taste, prompting a rise in what the fashion world once called “high-low” spending: splurging on the things that matter, saving on the things that don’t, and ending up with meals that feel indulgent without the overdraft.
