
Amazon has just announced that its annual Prime Day sale is set to return on 16 and 17 July 2024, giving families the opportunity to get their hands on some serious bargains. Follow our top tips to find the best deals and get the best value for money.
If you're not sure what or when Amazon Prime day is, it's a 48-hour sale hosted by Amazon each year, where it offers massive reductions on thousands of products, exclusively to Prime members. It normally takes place in early summer. There is also a version of Prime Day that takes place in October, in the lead up to Black Friday. While the most discounts can be found during the Prime Day event, there are deals to be found now - our shopping editor has spotted these early Prime Day baby deals.