Strava has introduced one-on-one and group messaging to its app, in a bid to lure people away from Whatsapp and encourage athletes to chat to each other, organize runs and rides, and share their runs, rides, and images on platform.
Already one of the best fitness apps, Strava messaging may be an attempt to create more of a social network feel within the app, but it’s raising some hotbed issues regarding the safety of potentially vulnerable runners and cyclists, especially women, and dealing with unsolicited messages.
