A gig economy expert has revealed the key steps to becoming a successful social media influencer – either as a side hustle or as your next career move. Instagram and TikTok stars are leading the charge on advertising products and services, with huge brands keen to put their names in front of their growing and lucrative online audiences.
But that doesn’t mean there isn’t room for some new voices in the sector as long as you know how to go about making an impact. Alok Alstrom, CEO of the Future of Work Institute by AppJobs, champions workers in the gig economy and studies workplace trends.
He said: “We see a lot of people turning to the gig economy, either to earn some extra money or as a full-time career that will give them more control over their working life. Social media influencer is a job role that didn’t exist 10 years ago. Influencer marketing is where a company pays a social media user to promote their product on their social media platform.
