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Evening Standard
Evening Standard
Business
Rachelle Abbott

How to be a CEO: Growing a brand with Diageo’s On-Trade Sales Director

Diageo Baileys Guinness Johnnie Walker United Kingdom

Catharina von Franck

(Picture: Diageo)

As an SVP at Diageo Catharina von Franck sits on the company's UK board and is in charge of growing iconic brands like Guinness, Johnnie Walker, Baileys and others.

Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.

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