Exclusively for members, Amazon's annual Prime Day sale sees prices of thousands of products slashed across the popular e-commerce site. To gain access to these discounted deals, customers must first be an Amazon Prime member, which means paying £8.99 a month or £95 a year.
During Amazon Prime Day, members have access to various deals across multiple departments - including electronics, home appliances, fashion, beauty, and more. Prime Day offers significant discounts on popular products and new deals are frequently released throughout the event.
This year, Prime Day will begin at midnight on Tuesday, July 11, and lasts a whole 24 hours, with the event featuring personalised deals from top brands. The event first began on July 15, 2015, as a way to celebrate Prime members on Amazon's 20th birthday.