The Ten-Step Routine Was Never About Your Skin
The average Indian woman in her twenties owns more skincare products than she will finish in two years. That is not a coincidence. The ten-step routine, popularised by Korean beauty marketing and amplified by Indian influencers, was never a dermatological recommendation. It was a sales architecture. Each step creates a slot, and each slot demands a product. Toner, essence, serum, ampoule, moisturiser, SPF, eye cream, lip treatment: every layer is a new SKU, a new purchase cycle, a new dependency.
