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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

How the Golden State Valkyries are building a team from scratch

Ohemaa Nyanin and Natalie Nakase (Credit: Yalonda M. James/San Francisco Chronicle—Getty Images)

Good morning! Blue Origin's flight takes off, married women could be disenfranchised by new legislation, and there's power in starting from scratch in the WNBA.

- Fresh start. The 2025 WNBA draft is today, and choosing players for the first time in a collegiate draft will be the Golden State Valkyries, the new expansion team starting play this season. It's one of the only things the Valkyries are doing traditionally. The Bay Area-based team sold 10,000 season tickets—the first team in the league to do so. They signed a multi-year deal with Sephora, including naming rights for the team's Oakland practice center, which will feature Sephora branding and products throughout its courts, locker room, and player lounge.

It's been both harder and easier to achieve those milestones as a team building from scratch—the first to do so since 2008.

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