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Evening Standard
Evening Standard
Business
Chris Blackhurst

How the fan economy is making everyone a winner

Economy Taylor Swift UMG Billie Eilish Football Real Madrid Deloitte EPL Money League

We live in the age of the superfan. Global stars like Taylor Swift and Harry Styles have millions worldwide who spend countless waking hours thinking, chatting and reading virtually any detail, however trivial, about their heroes.

It is a similar story in sport with obsessive followers of Europe’s top football clubs equally devoted to the subjects of their devotion.

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