Online short-form video has shifted from a light distraction to a constant backdrop in many children’s lives. What used to fill a spare moment now shapes how young people relax, communicate and form opinions, with TikTok, Instagram Reels, Douyin and YouTube Shorts drawing in hundreds of millions of under-18s through endlessly personalised feeds.
These apps feel lively and intimate, offering quick routes to humour, trends and connection, yet their design encourages long sessions of rapid scrolling that can be difficult for young users to manage. They were never built with children in mind, although many children use them daily and often alone.
