
In the modern world, we want everything now, if not yesterday. From sofa delivery to supper, we despise waiting more than Amazon Prime’s promised 24-hour window to get our hands on our goods. Delayed gratification is thought of as dingy and dull. Whether its weight loss jabs or luxury beauty treatments, if the impact isn't immediate, it’s rarely considered worth it.
But there is an exception to this overarching rule: The Queue. Despite once being the domain of older generations, queues are now cool, snaking away from bars on Friday nights and lurking outside bakeries on Sunday mornings. It’s now on trend to queue — and it’s making a relaxed day out almost impossible.