Before the pandemic, online grocery shopping was typically something younger and more affluent people living in cities indulged in. When COVID hit, though, the market exploded.
In the first week of the first UK lockdown, demand for Ocado home deliveries was reportedly ten times higher than it had been the week before. But when COVID restrictions were re-imposed in September 2020, the online supermarket, like its competitors, was still warning customers that slots were selling out fast. So fast, in fact, one staffer said they were going “like Glastonbury tickets.”
