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Fortune
Fortune
Nick Rockel

How Office Depot's president builds trust with shoppers in a digital world

(Credit: Courtesy of Office Depot)

“Hi, welcome to Office Depot,” doesn’t cut it for Kevin Moffitt.

Each week, the office supply retail chain led by Moffitt tracks its “greet score”—the percentage of customers who say they were welcomed at the front of the store. During that greeting, associates are also expected to ask pointed questions. 

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