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The Guardian - UK
The Guardian - UK
Christine Ochefu

How next-gen cameras and AI-powered editing are helping creators to up their game

Couple standing next to each other looking at phones
New AI tools make it easy for everyone to shoot like a pro Photograph: PR

You’ve probably heard the sentiment: nowadays, everyone wants to be a photographer. In our digital-obsessed world, what was once a throwaway, minute-pixel mechanism in our phones has become a defining part of the user experience – and often the difference between a good phone and a great one.

Before high-level phone cameras lived in everyone’s pockets, creative shooting and image-making was a more technical pursuit. Learning apertures, depth and distance once determined how successfully you could capture a fleeting street moment, an unwieldy gig, or a family milestone. Skill dictated how well it all translated into an image.

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