This story is a partnership with The Street, part of Sports Illustrated’s exploration of the ways sports and finance intertwine—from the NIL revolution to online betting, business-minded athletes and more. For more on sports and money, see SI’s October 2023 Money Issue or go to TheStreet.com.
Many consider Richard Jefferson the greatest NBA player never to make an All-Star team. That doesn’t mean that the current league analyst was not widely regarded as one of the top players of his era—and, frankly, pro basketball players don’t have careers that last for 18 years if they’re not elite hoopers.
Jefferson, however, knew during his playing days that while basketball was his passion, it was not the only thing he was interested in.
