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The Hindu
The Hindu
Comment
Ajay Gudavarthy

How narratives might change in 2024

In a democracy, narratives that work for a party at a certain time could turn on their head, especially during elections.

Changing perceptions

This looks like a possibility with the general elections scheduled for 2024. Much of the hype around the Bharatiya Janata Party’s popularity is centred around Prime Minister Narendra Modi’s personality. This government looks decisive and authoritative because Mr. Modi projects a larger-than-life image. When he was elected, he looked like a leader who could think out of the box and deliver tangible results. The appreciation for Mr. Modi’s imposing personality stemmed from expectations of quick and dramatic results from him and his government.

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