It comes as no surprise that the biggest World Cup in history is poised to bring in a jaw-dropping sum for FIFA, who have spearheaded what appears to be the most lucrative sporting event of all time.
This summer’s showpiece event, unfolding across the United States, Canada and Mexico, was always going to bring in staggering revenue just from the sheer size of the tournament alone. The 2026 World Cup features an expanded 48 teams and 104 matches, which means more tickets and broadcasting rights to sell, as well as increased sponsorship opportunities.
