Modern civilisation has completely changed its habits in consuming information. Social media, not just for the younger generation, is now the primary source people use to stay informed about current events. Two key factors come into play here: the packaging of the product and the media figure presenting it.
The signing of Marc Marquez, the only rider on the current MotoGP grid who transcends the paddock and the world championship itself, places Ducati at a level far above the global visibility of its brand and that of its sponsors.
