Northrim Bank, founded in 1990, has matured from a small community bank to Alaska's only publicly traded, publicly held company with well over 450 employees, and branches from Nome to Ketchikan. Growth in Alaska has come with its fair share of obstacles and required videoconferencing available to those customers who couldn't make it to physical locations. Lightware's zero-latency MMX HDMI Matrix Switcher and Cisco solutions help solve some of those challenges.
“Northrim Bank has customers who live off the road system, branches that can only be serviced by air, water, or sled, and branches stretched across geography twice the size of Texas," explained Ben Craig, executive vice president, chief information officer for Northrim Bank. "In 2014, Northrim Bank deployed Cisco secure videoconferencing to every branch and remote employee to better connect employees and customers. As with most pre-pandemic videoconferencing solutions, initial organizational adoption was slow. Desktop video phones and video monitors were easy enough to use. Still, only the most tech-savvy employees opted to leverage videoconference rooms because they were too intimidating and complicated.
