Kevin Leyes was born in González Catán, Argentina, to a humble family. Raised in the neighborhood of Pontevedra, he spent his adolescence searching for ways to get ahead. At 13, he earned just a few "pesos" mowing grass. At 16, he launched an unsuccessful clothing venture. When job applications brought no replies, he started reselling sneakers to survive.
Today, at only 25, that same Argentine entrepreneur runs from Miami what he calls an empire at the intersection of cybersecurity, media, and the creator economy. LeyesX, his AI-driven cybersecurity company, protects billionaires, family offices, and celebrities from doxxing, leaks, and digital reputation attacks. Leyes Media, the communications and PR firm where his journey began, now works with governments such as El Salvador and Argentina, alongside corporations like Stripe and Crypto.com. And Babys, a subsidiary of Leyes Media, focuses on models and creators, providing digital protection and brand growth. Among its clients: Maeurn Smiles, a creator with more than 5 million followers across platforms.
