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The Independent UK
The Independent UK
Lifestyle
Amber Raiken

How Korean heritage and traditions shaped these two Asian-American brands

Courtesy of Nunchi

As May comes to a close, so does this year’s Asian American and Pacific Islander Heritage (AAPI) Month, which celebrates the Asian cultural backgrounds that have shaped the United States.

Four years ago, Lois and Dave Cho began their journey as Korean-American winemakers in Oregon with their business, CHO Wines. Speaking to The Independent, Lois admitted that she and Dave had concerns about starting their brand, recalling their move down to California in March 2020, days before the Covid-19 lockdown began. They chose not to put their work on pause, instead opting to spend the year traveling to make wines and officially establish their brand. The small business owners’ success continued during the pandemic, as they later opened CHO Wines’ estate winery and tasting room, located in the wine country of Oregon, Willamette Valley.

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