When Craig Allen began driving around Manchester 12 years ago selling steam-cooked chicken direct to gyms, he was laying the foundations for a frozen food brand that has resonated with consumers thanks to its focus on healthier eating.
With his interest in wellness and nutrition, and experience working for his dad in the meat trade, when Allen saw steam-cooked chicken being sold to restaurants to save on cooking time, he decided it was a healthy, convenient product that consumers should have access to as well. And so GSN – Gold Standard Nutrition – was born.
