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Benzinga
Benzinga
Business
Melanie Schaffer

How Genius Brands Stock Looks Following Stan Lee Licensing Deal

Genius Brands Stan Lee Nasdaq

Genius Brands International, Inc (NASDAQ:GNUS) gapped up 31% on Wednesday after the company announced it had signed a 20-year deal with Walt Disney Co’s (NYSE:DIS) Marvel Studios.

The deal, centered around Genius Brands and POW! Entertainment’s venture Stan Lee Universe LLC, will allow Marvel Studios to license the Stan Lee name and likeness for use in films and television and for Disney’s theme parks, experiences and merchandise.

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