By the time the lights go out on race day, the action - for many Formula 1 fans - has already been underway for several hours. On Instagram, people are sharing photos of the drivers’ paddock entrance outfits, and on TikTok, edits of the qualifying highlights set to dramatic soundtracks are circulating. Fans are re-posting drivers’ social media selfies, breaking down reports from journalists in the paddock on YouTube and Twitch, or creating their own content from the grandstands. This isn’t just regular sports fandom - it’s a cultural movement. And at the heart of it are Gen Z women.
The 2025 Global Fan Survey, conducted by Motorsport Network in conjunction with Formula 1, offers illuminating insights into the role that young people are playing in F1’s growth.
