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The Independent UK
The Independent UK
Business
Josie Clarke

How Gen Z use group chats and TikTok to boost their savings

TikTok Nationwide

Almost half (43 per cent) of young Britons are now trusting financial tips shared in their group chats more than information found on traditional financial websites, a new survey suggests.

The poll, conducted for Nationwide, revealed that 71 per cent of 18 to 28-year-olds actively use messaging apps and online groups to discover money-saving tips and tricks.

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