
The internet can be a hostile place. Trolls rule the comment sections, hot takes might as well be called mean takes, and we’re all one wrong post away from being cancelled. Or that was the case until recently.
Over the past few months, wholesomeness has become the new Gen Z aspirational #mood. Across social media, cute puppies or uplifting quotes are only a scroll away. While everybody is crushing on feel-good, non-problematic celebrities like Pedro Pascal, Harry Styles, and Sarah Paulson. As for messy night out vlogs? They’ve been replaced with Sunday morning resets and early night GRWMs (Get Ready With Mes). And although comfort content, like bad reality TV and strange ASMR videos, have been a mainstay for some time now, there’s something different at play here.