Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 U.S. presidential election. Influence campaigns are large-scale efforts to shift public opinion, push false narratives or change behaviors among a target population. Russia, China, Iran, Israel and other nations have run these campaigns by exploiting social bots, influencers, media companies and generative AI.
At the Indiana University Observatory on Social Media, my colleagues and I study influence campaigns and design technical solutions – algorithms – to detect and counter them. State-of-the-art methods developed in our center use several indicators of this type of online activity, which researchers call inauthentic coordinated behavior. We identify clusters of social media accounts that post in a synchronized fashion, amplify the same groups of users, share identical sets of links, images or hashtags, or perform suspiciously similar sequences of actions.
