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The Conversation
The Conversation
Environment
Avi Shankar, Professor of Consumer Research, University of Bristol

How fly fishing strengthens our connection with wildlife and fosters conservation efforts

Ben Queenborough/Shutterstock

Whether it’s to reset our mental health or simply to take time out from the hurly-burly of work and urban life, many of us head for oceans and rivers to enjoy their restorative capacities.

Encountering wild animals in these blue spaces contributes to the beneficial effects of being in nature and forms the basis of tourist economies the world over.

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