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Fortune
Fortune
Alex Ledsom

How far is it possible to ‘green’ an airplane?

Photo of Richard Branson (Credit: GLYN KIRK/AFP via Getty Images)

Going green will be a huge challenge for the world’s biggest airlines. On the surface, the top issue is fuel, but many other factors contribute to a flight’s environmental impact, such as the routes it takes and the food it serves on board. 

So is it possible to ever “green” an airplane? Industry insiders might say yes as the sector claims to work hard to improve and pollute less. For environmentalists, the answer is less sure. 

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