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Autosport

How F1 and Allwyn turn sponsorship into social value with community award

Allwyn McLaren Liberty Media Zandvoort F1

When Formula 1 returned to Zandvoort last weekend, the atmosphere was as electric as ever.

But amid the sea of orange, the trackside parties and the on-track drama, a media briefing in the press conference room signaled something new for the championship. At the Dutch Grand Prix, Formula 1 and its global partner Allwyn presented the first F1 Allwyn Global Community Award.

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