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Holli H. Seitz, Associate Professor of Communication, Mississippi State University

How effective are public service announcements? Three scholars weigh in

"Goodbye" is the name of a new PSA that seeks to show the impact of gun violence. Maryland U.S. Attorney's Office

When Erek L. Barron, U.S. attorney for the District of Maryland, premiered a 60-second video that seeks to show how gun violence devastates families, he said his goal was to create an innovative public service announcement that would help “turn around violent crime and improve safety in our neighborhoods.”

Titled “Goodbye,” the video PSA starts with a high school girl, Tasha, getting a surprise visit from the ghost of her brother, “T,” who tells his sister that he won’t be home and that she is now in charge.

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