The evolution of Snoop Dogg has been wild to watch over the past 30+ years, to the point where I literally saw him showing up at 2026 Winter Olympics events as a kind of mascot, a far cry from his rapping days. People from all over the globe were flocking around him, marking him among the more popular figures to attend the games. It’s a good deal for Snoop, too, as he’s apparently paid pretty handsomely to show up and wear red, white and blue gear for two weeks.
Snoop Dogg’s official title at the Olympics is “Special Correspondent for NBC.” A while back, this meant he put together sports commentary with Kevin Hart. This time around, however, he showed up at events, and put together some viral clip packages for NBC that included him talking about his celebrity fashion, learning how to snowboard, and figuring out the basic mechanics of curling. I don’t know where he was when Jason Kelce and Colin Jost learned to bobsled, but it looks like he dodged that crazy bullet.
