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The Conversation

Andrew Terry, Professor of Business Regulation, University of Sydney

How does franchising work?

Franchising Maurice McDonald Cibo KFC United States Australia Pizza Hut

Even if you’ve no idea how the business model underpinning franchises works, there’s a good chance you’ve spent money at one.

Franchising is essentially a strategy for cloning a branded business by replicating proven management and business systems.

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