The latest accounts from David Beckham’s company have shown the retired England international and Inter Miami co-owner banked around £38.5 million ($51.1 million) after a summer spent splashed across the 2026 World Cup. Incredibly, these record revenues exceed the prize money earned by every single nation actually competing in the tournament.
Brand Beckham was omnipresent at the most overtly capitalist interpretation of the World Cup in the competition’s 96-year history. Even the rubbery figure of FIFA President Gianni Infantino with his obligated cameos on TV coverage couldn’t eclipse the bearded 51-year-old.
