When a food recall is announced, grocery stores are legally required to pull the dangerous product from their shelves. However, the warehouse clubs Costco and Sam’s Club go one very important step further. Because they operate on a membership model, they have the contact information for every single person who has bought the recalled item. This allows them to use a powerful and proactive communication system. They can contact their members directly to warn them about a dangerous product, a level of safety that a traditional supermarket cannot match.
