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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

How Claudia Winkleman became the most powerful woman in British TV

For Claudia Winkleman, 2025 has been a year of elevation. The beloved presenter was already within touching distance of national treasure status, having presented the bona fide institution that is Strictly Come Dancing for over ten years alongside Tess Daly. In the proud, Strictly-loving nation of Great Britain, this is one of the biggest gigs a presenter can get — there’s not much upwards from the Blackpool Tower Ballroom.

Few would have expected the year Claudia Winkleman stepped down from Strictly to be the biggest of her life, and yet 2025 has been just that. A large chunk of her renewed popularity is thanks to her role as host of The Traitors, the cult BBC gameshow where regular Britons stab each other in the back week in, week out, and this year with The Celebrity Traitors, which saw the likes of Stephen Fry, Celia Imrie and Alan Carr sweating buckets (and releasing the occasional fart) in the Scottish Highlands.

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