In my research, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music – how it features in their everyday lives and how it influences their attitudes and behaviour. One of the most consistent findings is that, irrespective of culture or place, we are largely unaware of how what we hear affects how we think and act.
This year, Tesco’s Christmas advert tells the tale of a teenager resisting the urge to succumb to the Christmas spirit to the tune of OMC’s 1995 song, How Bizarre. John Lewis’s sees a young boy raise a giant – and troublesome – Venus flytrap to the score of Festa, a new composition performed by Andrea Bocelli.
