The big news on Monday morning was that the story splashed across the front of News Corp’s biggest-selling tabloid newspapers wasn’t news at all. It was an advertorial paid for by a fossil fuel industry. Not that readers glancing at page one of the Daily Telegraph, Herald Sun, Courier-Mail or Adelaide Advertiser were let in on this secret.
Instead, they were sold a lie – that the story was straight news coverage, in some cases described as an “exclusive” or a “special report”, on how (in the words of the Courier-Mail) Australia must “step on the gas” as it was the “only way to avoid higher bills, blackouts”.
