Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
David Maddox

How Burnham overtook Farage as the UK’s top party leader on social media

Andy Burnham United Kingdom Nigel Farage
  • New research by PR agency Tangerine shows prime minister Andy Burnham has overtaken Reform UK leader Nigel Farage as the top political communicator on social media .
  • Using the AI platform Neurons to measure engagement, Burnham achieved an attention score of 7.2 out of 10, beating Farage's score of 7.
  • Burnham's high-performing content includes viral videos of him blind tasting pub snacks, using toy buses to illustrate fare caps, and playing guitar after visiting Ukraine.
  • Green Party leader Zack Polanski ranked third with a score of 6.4, while Conservative leader Kemi Badenoch placed fourth on 6.
  • Experts noted Burnham has adopted influencer tactics, prioritising authentic storytelling and viral video formats over traditional media interviews.

IN FULL

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Cyndi Lauper defends working with Nicki Minaj despite rapper’s support for Trump
Rapper has become one of the president’s most famous supporters
The Independent UK
The Independent UK
Doctors Were the Butt of 40% of Facebook Doctor Jokes, but the Most-Liked One Skewered a Lawyer
Researchers combed 30,075 Facebook posts for doctor jokes. Physicians were the usual target, but the most-liked punchline hit a lawyer.
Medical Daily
Medical Daily
Fridge or not? What’s the best way to store bread?
Our experts have some airtight advice to stop your loaf from going stale
The Guardian - UK
The Guardian - UK
Not enjoying being a parent? You’re not alone. Here’s how to handle this complicated feeling
We’re often told parenting is one of the most rewarding things we’ll ever do. But as many parents will attest, it is also full of very difficult moments. And sometimes these moments seem almost constant.
The Conversation
The Conversation
A warm, sumptuous tale of two Coppolas
As "Marie Antoinette" turns 20, Eleanor and Sofia Coppola's documentary reveals new resonance
Salon
Salon
Cyndi Lauper on fun, fashion and freedom of expression: ‘We have braces on our brains’
As she auctions off her treasures, the synth-pop savant opens up about her eccentric style and why she doesn’t believe in cancel culture
The Guardian - US
The Guardian - US
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play