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Cinemablend
Cinemablend
Entertainment
Dirk Libbey

How Box Office Bomb Madame Web's Wild Success On Netflix Could Be A Game Changer For Studios

Dakota Johnson in Madame Web.

The landscape for the movie industry has changed in a big way thanks to streaming. That’s not exactly new information. However, what’s interesting is the way that streaming has continued to disrupt the industry as both studios and the platforms navigate this new world and negotiate deals that will be successful for all involved.

Movies used to be simple. They would be released in theaters and would make most of their money, or not, before moving on to other platforms like home video and television. Movies that made money were successful, and those that didn’t weren’t, but now we’re seeing movies that were considered “bombs” finding unlikely success on streaming, and at least one studio is looking for a way to monetize that.

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