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Tribune News Service
Tribune News Service
Business
Henry Payne

How bonkers is demand for rugged SUVs? Even sporty Mazda is making a CX-50 Meridian dirt-kicker

Mazda Meridian SUV Ford Toyota Subaru Jeep

DETROIT — The American consumer has gone wild for SUVs, especially rugged SUVs. In addition to dedicated dirt-kickers like Ford Broncos, Jeep Wranglers and Toyota 4Runners, brands are now equipping mainstream SUVs with off-road packages like Ford Explorer Timberline, Subaru Outback Wilderness, and Toyota RAV4 TRD.

How bonkers is off-road demand? Even ZOOM ZOOM performance carmaker Mazda is going all-in with an outdoors trim.

The Japanese manufacturer introduced the Meridian Edition this week, offering a rugged package of Falken all-terrain tires, roof platform and fashionable black hood to its compact CX-50 SUV.

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