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Axios
Axios
Technology

How Bing's AI reboot could shake up the search business

Bing Microsoft Yusuf Mehdi Google ChatGPT

While half of search queries can be answered perfectly well with a few web links or a short answer, Microsoft is betting big that AI-powered responses can better address the other half — potentially giving its Bing search engine a fresh chance to take on Google.

What they're saying: "Half of the 10 billion queries are going unanswered today, or at least without very good answers," longtime Microsoft executive Yusuf Mehdi told Axios in an interview Tuesday.

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