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Latin Times
Latin Times
Entertainment
Clara Espinoza

How ARMY Travelers Are Turning BTS's Latin America Tour Into a Cultural Landmark for K-Pop

A group of young BTS fans poses in front of a sign featuring the South Korean group while waiting for a concert to begin. (Credit: Photo by Rachel Luna/Getty Images)

María Cruz Mamani set money aside for six years and then spent roughly 30 hours across multiple buses to reach Santiago. Her story, reported by El País, is not an outlier — it is the defining portrait of a fandom movement that has turned BTS's ARIRANG World Tour South American leg into one of the most sweeping cultural pilgrimages this continent has ever produced.

The 14-show autumn circuit — covering Bogotá, Lima, Santiago, Buenos Aires, and São Paulo — is on track to push total tour revenue past $1 billion. As of early October, Billboard reported that the ARIRANG tour had already cleared $500 million in cumulative ticket sales — the first pop group in history to reach that level — with roughly 40 concerts still remaining. The South American autumn leg alone is positioned to close that gap substantially.

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