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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

‘How am I supposed to know if it’s cute on me?’ The strange death of the changing room

Catherine Shuttleworth Brandy Melville Rixo United States Goodwill Sainsbury TikTok
A colorful interior with brightly painted door frames in pink, turquoise, and chartreuse, with palm trees in terracotta pots
Changing room with a view … Rixo, King’s Road, London. Photograph: Silvia Olsen/Rixo

Is the changing room dead? According to the teenage fashion mecca, Brandy Melville, it is. The brand has closed all its fitting rooms across stores in the UK, US and Canada, with shoppers taking to social media lamenting the change.

“Why does Brandy hate [its] customers?” one TikTok user questioned. “How am I supposed to know if it’s cute on me???!” another exclaimed.

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