
At Mobile World Congress, the telecom industry trade show held each March in Barcelona, AI agents were everywhere. Or rather, signs touting AI agents were everywhere. At the Google Cloud stand, telecom execs could watch demos showcasing how easily companies can build custom AI agents. At Microsoft’s stand, it was the same story. Qualcomm’s highlighted its “on-device agentic AI.”
It was a similar scene in January at the World Economic Forum in Davos, Switzerland—where signs pitching tech companies’ “agentic AI” offerings practically obscured the view of the surrounding snowcapped mountains. In fact, almost every place tech companies come to market their wares these days turns into an AI-agent fest.