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Subhasree Kar

How Adobe Stock Could Benefit From AI Disruption

Adobe ADBE HSBC

Adobe (ADBE) has been under scrutiny as investors remain split between fears that generative artificial intelligence (AI) could disrupt its creative-software empire and hopes that the company will emerge as one of the biggest beneficiaries of the technology shift. That debate may be starting to tilt in Adobe’s favor.

HSBC recently upgraded Adobe to “Buy” from “Hold” and raised its price target to $308 from $282, arguing that concerns about AI-powered rivals have become overblown and that Adobe’s entrenched workflows, massive user base, and rapidly expanding AI features make the platform far more resilient than many investors assume.

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